The Century of the Self

“A secret history of the 20th century.”

20021 seasons · 4 episodes125 votes8.4

DocumentaryWar & Politics

Overview

The legacy of famed psychoanalyst Sigmund Freud informs the lives of people throughout the world even to this day, though it's a phenomenon to which most are unaware. The film is an exhaustive examination of his theories on human desire, and how they're applied to platforms such as advertising, consumerism and politics.

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Episodes

S1.E1 · March 17, 2002

Happiness Machines

8.5

The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

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